Don Norman
Comunicação
A propósito deste infeliz acidente em que um veiculo do metro atropelou uma pessoa eu tive o azar de chegar a essa estação poucos minutos depois do sucedido. Ainda fiquei um pouco à espera para ver se a coisa se resolvia rapidamente quando na instalação sonora se ouve a senhora que usualmente nos avisa que [...]
notas leitura: Emotional Design 5
capitulo 4 – Fun and Games pag. 101 “why must information be presented in a dull, dreary fashin, such as in a tble of numbers? Most of the time we don’t need actual numbers, just some indication of wether the trend is up or down, fast or slow, or some rough estimate of the value. [...]
notas leitura: Emotional Design 4
capitulo 3 – Three Levels of Design pag. 67 “The principles underlying visceral design are wired in, consistent across people and cultures. If you design according to these rules, your design will always be attractive, even if somewhat simple.” pag. 67 “At the visceral level, physical features – look, feel, and sound – dominate” pag. [...]
notas leitura: Emotional Design 3
capitulo 2 – the multiple faces of emotion and design pag. 37 “The behavioral level is about use, about experience with a product. But experience itself has many facets: function, performance and usability.” pag.39 “The three levels can be mapped to product characteristics like this: – visceral design – appearence – behavioral design – the [...]
notas leitura: Emotional Design 2
capitulo 1 – attractive things work better pag 18 [1900 Herbert Read] ” it requires a somewhat mystical theory of aesthetics to find any necessary connection between beauty and function” “Emotions, we know now, change the way the human mind solves problems – the emotional system changes how the cognitive system operates.” “science now knows [...]
